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Twitter Faces Outages as Meta's Threads Surpasses 70 Million Signups
Twitter Outages and Glitches
Twitter has been experiencing a series of outages in the past 24 hours, coinciding with the launch of Meta's new rival social network, Threads. Downdetector, a service that collects data on website downtime, reported a sharp increase in Twitter outages around 9:30 a.m. ET on Friday. The majority of these outages, about 70%, were related to Twitter's desktop service, while only 13% were linked to the mobile app.
Threads Surpasses 70 Million Signups
In the midst of Twitter's technical issues, Threads, the new social network from Meta Platforms, has surpassed 70 million signups just one day after its official release. Mark Zuckerberg, CEO of Meta, expressed his surprise at the app's immediate popularity, stating that it exceeded their expectations. This success comes as Meta aims to compete with Twitter in the social media landscape.
Twitter's Response and Meta's Threads
Twitter's new CEO, Linda Yaccarino, took a jibe at Meta's Threads in a recent tweet, highlighting Twitter's status as an influential platform. However, Twitter did not provide a comment regarding the outages and the surge in signups for Threads.
It is worth noting that Twitter's TweetDeck service, which is used to manage multiple Twitter conversations, has also experienced downtime after new restrictions were placed on its access.
The Future of Meta's Threads
As Meta's Threads gains traction with millions of signups already, industry experts speculate about the app's potential for monetization. Justin Patterson, an analyst at KeyBanc, suggests that it may take years for Threads to fully ramp up its monetization efforts. Nevertheless, the app's immense popularity in its early stages positions it as a formidable competitor to Twitter.
Meta's Threads Could Disrupt the Social Media Landscape for New Businesses
The recent Twitter outages and the rapid success of Meta's Threads highlight the potential impact this situation may have on new businesses in the social media landscape. With Threads surpassing 70 million signups in just one day, it is evident that users are eager to explore alternatives to traditional platforms like Twitter.
For new businesses entering the social media space, these events provide an opportunity to reconsider their strategies and explore alternative platforms. Threads' immediate popularity demonstrates the potential that new players have in capturing the attention and interest of users. Its overnight success signals that consumers are open to new social networking experiences and are willing to explore options beyond the established platforms.
As Meta, the parent company of Threads, aims to compete with Twitter, businesses can leverage this competition to their advantage. By diversifying their social media presence and strategically targeting audiences on both Twitter and Threads, businesses can potentially expand their reach and engage with a broader range of users.
However, it is crucial to consider that monetization on Threads may take time to fully develop. As industry experts suggest, businesses should be patient and understand that building a monetization strategy on Threads will require a long-term investment. It may take years for Threads to establish effective methods for businesses to generate revenue and maximize their return on investment.
In conclusion, the rise of Meta's Threads and the Twitter outages present new and exciting opportunities for businesses entering the social media market. By adapting their social media strategies and embracing multi-platform approaches, new business ventures can navigate this changing landscape and tap into the potential user base of both Twitter and Threads.
Article First Published at: https://www.cnbc.com/2023/07/07/twitter-desktop-app-sees-surge-in-outages-as-metas-threads-takes-off.html
