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Citi Points to Retail Stocks as Source of Alpha in 2024 Amid Concerns Over Consumer Outlook

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Citi Research: Retail Stocks Present Alpha Opportunities Amid Shifting Consumer Behavior

Citi Research suggests that the current retail slump presents an opportunity for investors to acquire shares of stocks that continue to benefit despite changing consumer behavior trends. Growing concerns about the retail sector arise from emerging signs of consumer weakness, including rising credit card debt and reduced savings. While the SPDR S&P Retail ETF (XRT) has underperformed the broader market, with a modest 10% gain in 2023 compared to the S&P 500's nearly 19% increase, Citi Research remains optimistic.

Challenges and Alpha Opportunities

Citi analyst Drew Pettit acknowledges the difficulties of making directional calls in the current uncertain macroeconomic environment. However, he highlights the potential for alpha opportunities due to the dispersed nature of underlying stock action and poor sentiment. Citi Research identifies several buy-rated retailers that are poised to rise despite prevailing macroeconomic headwinds.

Technology-Driven Growth and Quality Picks

According to Citi's analysts, retailers leveraging technology to streamline operations and enhance supply chains exhibit attractive growth characteristics. Additionally, companies tied to e-commerce gains, luxury goods, and top brands are considered attractive quality picks with fair valuations. Citi Research highlights some of their favored retail plays, including Five Below, which is recognized as one of the best growth stories in retail. The discount store chain's solid value proposition, unit expansion plans, and strong unit economics contribute to its positive outlook.

Amazon's Margins and E-Commerce Dominance

Citi analysts anticipate significant expansion in Amazon's retail margins over the next several years, driven by continued share gains and a shift towards consumables. With its dominant position as the largest e-commerce provider in the U.S., accounting for 40% to 45% of total domestic e-commerce sales, Amazon is well-positioned to benefit from the increasing consumer preference for online shopping.

Auto Parts Retailers and Defensive Positioning

Citi Research identifies auto parts retailers as a defensive subsector that could thrive in the event of a softening macroeconomic backdrop. O'Reilly Automotive, recognized as one of the best executors in the U.S. retail industry, consistently gains market share due to its industry-leading parts availability. The company's commitment to returning cash to shareholders through share repurchases further enhances its appeal.

Additional Buy-Rated Retail Winners

Citi Research also highlights other buy-rated retail winners, including recreational vehicle dealer Camping World, big-box retailer Walmart, HomeGoods and T.J. Maxx parent TJX Companies, and discount retailer Dollar Tree. These companies exhibit favorable prospects in the current retail landscape. Please note that CNBC's Michael Bloom contributed to this report.

Impact of Retail Sector Challenges on New Business Formations

The current retail slump, as highlighted by Citi Research, could present a unique opportunity for new business formations. Despite the shifting consumer behavior trends and growing concerns about the retail sector, there are stocks that continue to benefit. This scenario could provide valuable insights for new businesses looking to navigate this complex landscape.

Alpha Opportunities Amid Uncertainty

Citi analyst Drew Pettit's perspective on the current uncertain macroeconomic environment underscores the potential for alpha opportunities. For new businesses, this could mean exploring innovative strategies to stand out in a dispersed market. The identified buy-rated retailers that continue to thrive despite the macroeconomic headwinds could serve as models for new businesses.
Role of Technology and E-Commerce
The emphasis on technology-driven growth and e-commerce gains, as pointed out by Citi's analysts, is particularly relevant for new businesses. Companies that leverage technology to streamline operations and enhance supply chains could have a competitive edge. Furthermore, the dominance of Amazon in the e-commerce space could inspire new businesses to explore online platforms for growth.

Defensive Positioning and Market Share

The success of auto parts retailers and companies like O'Reilly Automotive in a potentially softening macroeconomic backdrop highlights the importance of defensive positioning. New businesses could learn from these companies' strategies to consistently gain market share and return cash to shareholders.

Learning from Buy-Rated Retail Winners

The success of other buy-rated retail winners, such as Camping World, Walmart, TJX Companies, and Dollar Tree, could provide valuable lessons for new businesses. Understanding how these companies navigate the current retail landscape could offer valuable insights for new business formations.
Story First Published at: https://www.cnbc.com/2023/12/07/citi-says-investors-can-find-alpha-next-year-with-these-retail-stocks.html
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