Match Launches New “72 Hours” Feature to Promote Intentional Connections

Match, the popular dating app, has launched a new feature called “72 Hours” to encourage users to make intentional connections. The new time-sensitive feature gives users three days to message potential matches before the chats disappear. During the designated time frame, members can interact with other users and explore the app’s features in a more engaging way.

How the “72 Hours” Feature Works

The “72 Hours” feature is a live in-app event that takes place every Thursday.

During the event, users will be able to see a list of potential matches who are also participating in the event. They can then send messages to these matches, and the chats will remain active for three days. After three days, the chats will disappear, and users will no longer be able to message each other.

Why “72 Hours” is a Good Idea

There are a few reasons why the “72 Hours” feature is a good idea. First, it encourages users to make intentional connections. When users know that they only have three days to message a potential match, they are more likely to take the time to write a thoughtful message. This can lead to more meaningful conversations and, ultimately, better connections.

Second, the “72 Hours” feature helps users to explore the app’s features in a more engaging way. When users are limited to three days to make a connection, they are more likely to use all of the app’s features, such as the “Daily Match” and “Discover” sections. This can help users to find more potential matches and make more connections.

Overall, the “72 Hours” feature is a positive addition to Match. It encourages users to make intentional connections and explore the app’s features in a more engaging way. This can lead to more meaningful conversations and, ultimately, better connections.

Here are some additional details about the “72 Hours” feature:

  • The feature is available to all Match users.
  • The feature takes place every Thursday at 4:00 PM Eastern Time.
  • Chats will remain active for three days.
  • After three days, chats will disappear, and users will no longer be able to message each other.

If you are looking for a more intentional and engaging way to date, then you should try the “72 Hours” feature. It is a new and innovative way to connect with potential matches, and it could lead to the start of a great relationship.

How the "72 Hours" Feature Matters to Small Businesses


The Match “72 Hours” feature can potentially matter to small businesses by providing them with a few advantages.

  • Increased brand awareness. The “72 Hours” feature is a live in-app event that takes place every Thursday. This means that small businesses can reach a large number of potential customers during this time. Additionally, the “72 Hours” feature is designed to encourage users to interact with each other, which can help to spread the word about small businesses.
  • Improved customer engagement. The “72 Hours” feature is a time-sensitive event, which means that users are more likely to take action quickly. This can lead to improved customer engagement, as users are more likely to visit the small business’s profile and learn more about their products or services.
  • Increased sales. The “72 Hours” feature can potentially lead to increased sales for small businesses. This is because the feature encourages users to interact with each other, which can lead to more people learning about the small business and its products or services. Additionally, the “72 Hours” feature is a time-sensitive event, which can lead to users making impulse purchases.

However, it is important to note that the “72 Hours” feature is not a guarantee of success for small businesses. The success of the “72 Hours” feature will depend on a number of factors, including the quality of the small business’s profile, the relevance of the small business’s products or services to users, and the overall engagement of users with the “72 Hours” feature.