Amazon Freevee to Add 23 Free Ad-Supported TV Channels through Deal with Warner Bros. Discovery and MGM

Background

Amazon Freevee, previously known as IMDb TV, has signed a deal with Warner Bros. Discovery (WBD) and MGM to add 23 free ad-supported TV (FAST) channels to its streaming service. The agreement will fulfill Amazon's goal of increasing Freevee's slate of FAST channels by 75% by 2023.

The Deal

The deal will see Amazon Freevee add channels from both WBD and MGM, including popular shows such as Cake Boss, Say Yes to the Dress, Shark Tank, and The Real Housewives. The addition of these channels will bring the total number of FAST channels available on Amazon Freevee to over 60.

The Benefits of the Deal

There are a number of benefits for both Amazon and WBD/MGM from this deal. For Amazon, the deal will help to expand its reach and attract a larger audience. Freevee is currently the 10th most popular streaming service in the United States, and the addition of these popular channels is likely to help it to climb the rankings.

For WBD and MGM, the deal will help them to reach a wider audience and generate revenue from advertising. WBD and MGM are both major producers of television content, and this deal will give them a new platform to distribute their shows.

Relevance to Small Business Startups

This deal is relevant to small business startups because it shows that there is a growing demand for free ad-supported content. As more and more people cut the cord and move to streaming services, there will be an increasing need for free content.

Small business startups can take advantage of this trend by creating their own free ad-supported content. This could include things like short videos, blog posts, or podcasts. By creating free content, small business startups can reach a wider audience and generate leads.

Conclusion

The deal between Amazon, WBD, and MGM is a sign of the growing popularity of free ad-supported content. This trend is likely to continue in the future, and small business startups can take advantage of it by creating their own free content.